Apple CEO Steve Jobs once famously said mobile advertising "sucks." Now, he's out to change that with the introduction of an ad network called iAd. Apple plans to offer iAd to application developers. The ads will differ from many standard mobile banners because tapping on them won't cause users to leave the applications. Apple plans to give application makers 60 percent of the revenue generated from iAds.

BMW has retained WCRS to its £16 million advertising account and
appointed Partners Andrews Aldridge, also part of Engine, to its direct
marketing business

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In '09, e-mail marketers started to get social, but 2010 will be the
year social media makes e-mail marketing more powerful

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Social network Facebook has overtaken search giant Google to become the
most visited website in the US for the week ending 13 March

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Fiat Professional is to unveil a new campaign focusing on a sitcom to
promote its range of vehicles, which it claims will be the start of “a
whole new approach to marketing.”

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