Most banner ads are inserted into Web pages regardless of content, but recently Ford worked with Google to begin running display ads that varied depending on the nature of the site. The effort, which began late last month, relied on a new Google display offering the company hopes will give it a leg up in the display business. Google's technology automates a process that would be extremely labor intensive, said Scott Kelly, head of Ford's digital marketing

Renault is unveiling a digital and print advertising campaign to promote
the launch of the new Mégane Coupé Cabriolet and Renault Wind
coupé-roadster, by offering consumers the chance to become online
reality TV stars.

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LONDON - BBDO New York was the big winner at the 89th Annual Art
Directors Club Awards, which celebrate the world's best creative and
design campaigns, while five UK agencies were highlighted

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Coca-Cola is launching a multi-million pound global campaign to promote
its sponsorship of the 2010 Fifa World Cup in South Africa.

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The company's global chief marketing officer Mary Dillon told an audience of 15,000 franchisees, marketers and suppliers that this would be "an updated take on its iconic, 7-year-old "I'm Lovin' It" campaign" that came about after more than a year of consumer research and agency brainstorming.

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