Virgin Media has shifted its entire £70 million advertising, digital and
direct marketing account into DDB UK and Rapp.

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Putting a specific value on Facebook communities is a matter of some debate. Vitrue is hoping to shed some light on the subject with a new tool that evaluates the earned media worth of brands' Facebook pages. If you buy into the social media specialist's underlying thesis, the popular Starbucks Facebook page is worth $20.7 million; Coke has an annual FB page value of $4.6 million; and Skittles' FB page is worth $7.7 million. Vitrue believes brands are not utilizing Facebook pages to their full extent and leave millions on the table each year.

Adidas is kicking off its World Cup marketing activity with an ad starring world player of the year Lionel Messi, alongside David Villa and Zinedine Zidane, called 'Fast Vs Fast'.

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Aston Martin has appointed Harley Davidson’s director of marketing
operations Markus Kramer as its new UK marketing director

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Renault has suffered its second advertising ban in a month, after a viewer complained it was using French rather than UK figures to make the claim that one of its electric cars reduces CO2 emissions by least 90%

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